Definition

Marketing channel design

Marketing channel design– designing effective marketing channels by analyzing customer needs, setting channel objectives, identifying major channel alternatives, and evaluating those alternatives.

Share it:  Cite

More from this Section

  • Government market
    Governmental units – federal, state, and local – that purchase or rent goods and services ...
  • Shoshkeles
    Shoshkeles menas browser-driven, platform agnostic, sound-enabled, free moving forms that ...
  • Server-side data collection
    Server-side data collection is the information about consumer surfing that is gathered ...
  • The marketing funnel
    The marketing funnel identifies the percentage of the potential target market at each ...
  • Build to order
    Build to order is a complex product is created as it is ordered. This helps to eliminate ...