Marketing channel design– designing effective marketing channels by analyzing customer needs, setting channel objectives, identifying major channel alternatives, and evaluating those alternatives.
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- Break-even analysis
Break-even analysis refers to analysis to determine the unit volume and dollar sales needed to be profitable given a particular price and cost structure.
- Product mix (or product portfolio)
A product mix (or product portfolio) consists of all the product lines and items that particular seller offers for sale. Colgate’s product mix consists of four major...
- Internal marketing
Internal marketing means that the service firm must orient and motivate its customer-contact employees and supporting service people to work as a team...
- Specialty store
Specialty store refers to a store that carries a narrow product line with a deep assortment, such as apparel stores, sporting-goods stores, furniture stores, florists, and bookstores.
- Product concept
Product concept is the idea that consumers will favor products that offer the most quality, performance, and features
- Percentage-of-sales method
Percentage-of-sales method is a method that refers to set the promotion budget at a certain percentage of current or forecasted sales or as a percentage of the unit price.
Wants are the form human needs take as they are shaped by culture and individual personality.