Marketing channel design– designing effective marketing channels by analyzing customer needs, setting channel objectives, identifying major channel alternatives, and evaluating those alternatives.
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- Business-to-business (B-to-B) online marketing
Business-to-business (B-to-B) online marketing refers to businesses in where marketers use Web sites, e-mail, online product catalogs, online trading networks, and other online...
- Catalog marketing
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A contractual VMS is a vertical marketing system which consists of independent firms at different levels of production and distribution who join together...
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Causal research is marketing research to test hypotheses about cause-and-effect relationships.