Marketing channel design– designing effective marketing channels by analyzing customer needs, setting channel objectives, identifying major channel alternatives, and evaluating those alternatives.
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- Corporate (or brand) Web site
Corporate (or brand) Web site is a Web site designed to build customer goodwill, collect customer feedback, and supplement other sales channels rather than sell...
Spider is the automatic programs in search engines that search the web from site to site, page by page, and word by word. They build up a
- Personal selling
Personal selling refers to personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships.
- Page view
Page view is the number of times a page was downloaded by users. Often measured as a function of time. The actual number of times the page was seen by users may be higher because of caching.
Hypermarket is a gigantic discount retail complex that combines the features of supermarkets, department stores, and specialty stores under one roof.
- Primary groups
Primary groups refer to the groups with which a person interacts continuously and informally, such as family, friends, neighbors, and coworkers.
- Team selling
Team selling- using teams of people from sales, marketing, engineering, finance, technical support, and even upper management to service large, complex accounts.