Marketing channel design– designing effective marketing channels by analyzing customer needs, setting channel objectives, identifying major channel alternatives, and evaluating those alternatives.
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- Psychographic segmentation
Psychographic segmentation refers to dividing a market into different segments based on social class, lifestyle, or personality characteristics.
- Objective-and-task method
Objective-and-task method is the most logical budget-setting method, whereby the company sets its promotion budget based on what it wants to accomplish with promotion.
- Marketing mix
Set of tactical marketing tools- product, price, place and promotion that the firm blends to produce the response it wants in the target market.
- Product life cycle (PLC)
Product life cycle (PLC) is the course of a product that product’s sales and profits over its lifetime.
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