The
Definition Of

Marketing channel management

Marketing channel management is a management which calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.

Share it:

More from this Section

  • Prospecting
    Prospecting is the selling process in which a salesperson or company identifies qualified potential customers. Approaching the right potential customers is crucial to...
  • Caching
    Caching is the phenomenon that occurs when access providers or browsers store or buffer Web page data in a temporary location on their
  • Core values
    Core values refer to the belief systems that underline consumer attitudes and behavior, and that determine people’s choices and desires over the long term.
  • Third-party logistics (3PL) provider
    Third-party logistics (3PL) provider is an independent logistic provider that performs any or all of the functions required to get a client’s product to market.
  • Economic environment
    The economic environment consists of economic factors that affect consumer purchasing power and spending patterns.
  • Marketing decision support system (MDSS)
    Marketing decision support system (MDSS) is a coordinated collection of data, systems, tools, and techniques with supporting software and hardware by ...
  • Market logistics
    Market logistics includes planning the infrastructure to meet demand, then implementing and controlling the physical flows of materials and final goods ...