Marketing channel management is a management which calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.
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- Franchise organization
Franchise organization is a contractual vertical marketing system in which a channel member, called a franchisor, links several stages in the production-distribution process.
- Marketing environment
Consists of the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers.
- Creative concept
Creative concept means the compelling “big idea” that will bring the advertising message strategy to life in a distinctive and memorable way.
- Lanham Act
Lanham Act is the trademarks may be registered with the government, but whether registered or not they may be protected under act.
- Internal databases
Electronic collections of consumer and market information obtained from data sources within the company’s network.
- Click-only companies
Click-only companies– the so-called dot-coms, which operate online only and have no brick-and-mortar market presence.
Objections means verbal or silent forms of resistance on the part of the potential customer to the salesperson’s message.