The
Definition Of

Marketing channel management

Marketing channel management is a management which calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.

Share it:  Cite

More from this Section

  • Microenvironment
    Consists of the actors close to the company that affect its ability to serve its customers ...
  • Competitive points-of-parity
    Competitive points-of-parity are associations designed to overcome perceived weakness ...
  • Geographic segmentation
    Geographic segmentation calls for dividing the market into different geographical units, ...
  • Repairability
    Repairability measures the ease of fixing a product when it malfunctions or fails. Ideal ...
  • Off-price retailer
    Off-price retailer refers to a store that sells merchandise bought at less-than-regular ...