Marketing channel management is a management which calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.
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- Click-and-mortar companies
Click-and-mortar companies- traditional brick-and-mortar companies that have added online marketing to their operations.
- Marketing implementation
Marketing implementation is the process that turns marketing plans into marketing actions to accomplish strategic marketing objectives.
- Operating expense percentage
The operating expense percentage indicates the portion of net sales going to operating expenses- calculated by dividing total expenses by net sales.
- Buyer-readiness stages
Buyer-readiness stages are the stages consumers normally pass through on their way to making a purchase, including awareness, knowledge, liking, preference...
- Marketing return on sales
Marketing return on sales (or marketing ROS) refers to the percent of net sales attributable to the net marketing contribution- calculated by dividing net...
- Sense-of-mission marketing
Sense-of-mission marketing refers to a principle of sustainable marketing that holds a company should define its mission in broad social terms rather than narrow product terms.
Exchange is the act of obtaining a desired object from someone by offering something in return.