Definition

Marketing channel management

Marketing channel management is a management which calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.

Share it:  Cite

More from this Section

  • Customer profiling
    Customer profiling means uses data warehouse information to help marketers understand ...
  • Contract manufacturing
    Contract manufacturing refers to a joint venture in which a company contracts with manufacturers ...
  • Professional pricing
    A pricing policy-practiced by doctors, lawyers, and others with skills or experience in ...
  • Word-of-mouth marketing
    Word-of-mouth marketing finds ways to engage customers so they choose to talk with others ...
  • Exchange
    Exchange is the act of obtaining a desired object from someone by offering something in ...