Net marketing contribution (NMC) is a measure of marketing profitability that includes only components of profitability controlled by marketing.
NMC = net sales – cost of goods sold – marketing expenses (The marketing expenses include sales expenses, promotion expenses, freight expenses, and the managerial salaries and expenses of the marketing function).
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Disintermediation is a big term with a clear message and important consequences– the cutting out of marketing channel intermediaries by product or service producers
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