Definition

Sense-of-mission marketing

Sense-of-mission marketing refers to a principle of sustainable marketing that holds a company should define its mission in broad social terms rather than narrow product terms. When a company defines a social mission, employees feel better about their work and have a clearer sense of direction. Brands linked with broader missions can serve the best long-run interests of both the brand and consumers.

Share it:  Cite

More from this Section

  • Behavioral segmentation
    Behavioral segmentation refers to dividing a market into segments based on consumer knowledge, ...
  • Wholesalers
    Wholesalers means middlemen who sell goods to retailers, to other wholesalers, and to ...
  • Societal marketing concept
    Social marketing concept is the idea that a company’s marketing decisions should consider ...
  • Spam
    Spam refers to unsolicited, unwanted commercial e-mail messages that clog up e-mailboxes- ...
  • Psychological pricing
    Psychological pricing means the pricing that considers the psychology of prices, not simply ...