The
Definition Of

Sense-of-mission marketing

Sense-of-mission marketing refers to a principle of sustainable marketing that holds a company should define its mission in broad social terms rather than narrow product terms. When a company defines a social mission, employees feel better about their work and have a clearer sense of direction. Brands linked with broader missions can serve the best long-run interests of both the brand and consumers.

Share it:

More from this Section

  • Territorial sales force structure
    Territorial sales force structure refers to a sales force organization that assigns each salesperson to an exclusive geographic territory in which that salesperson sells the company’s...
  • Data mining
    Data mining is the extracting of useful information about individuals, trends, and segments from the mass of data.
  • Trend
    Trend is a direction or sequence of events that has some momentum and durability.
  • Test marketing
    Test marketing is the stage of new-product development at which the product and its proposed marketing program are introduced into realistic market settings.
  • Exploratory research
    Marketing research to gather preliminary information that will help define the problem and suggest hypotheses.
  • Product concept
    Product concept is the idea that consumers will favor products that offer the most quality, performance, and features
  • Closing
    Closing is a step of selling process in where a salesperson asks the customer for an order after handling the prospect’s objections.