Sense-of-mission marketing refers to a principle of sustainable marketing that holds a company should define its mission in broad social terms rather than narrow product terms. When a company defines a social mission, employees feel better about their work and have a clearer sense of direction. Brands linked with broader missions can serve the best long-run interests of both the brand and consumers.
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- Business analysis
Business analysis refers to a review of the sales, costs, and profit projections for a new product to find out whether these factors satisfy the company’s objectives.
- Promotion mix
Promotion mix- also called its marketing communications mix- consists of the specific blend of advertising, public relations, personal selling, sales promotion...
- Value delivery network
Network that made up of the company, its suppliers, its distributors, and ultimately its customers who partner with each other to improve the performance of the entire system.
- Information search
Information search is the stage of buyer decision process in which the consumer is aroused to search for more information;
- Idea screening
Screening new-product ideas to spot good ideas and drop poor ones as soon as possible.
- Customer lifetime value
Customer lifetime value is the value of the entire stream of purchases that the customer would make over a lifetime of patronage.
- Marketing environment
Consists of the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers.