Sense-of-mission marketing refers to a principle of sustainable marketing that holds a company should define its mission in broad social terms rather than narrow product terms. When a company defines a social mission, employees feel better about their work and have a clearer sense of direction. Brands linked with broader missions can serve the best long-run interests of both the brand and consumers.
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Services are a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.
- Territorial sales force structure
Territorial sales force structure refers to a sales force organization that assigns each salesperson to an exclusive geographic territory in which that salesperson sells the company’s...
- Value Chain
The series of internal departments that carry out value-creating activities to design produce, market, deliver, and support a firm’s products.
- Consumer-oriented marketing
Consumer-oriented marketing is a principle of sustainable marketing that holds a company should view and organize its marketing activities from the consumer’s point of view.
Prospecting is the selling process in which a salesperson or company identifies qualified potential customers. Approaching the right potential customers is crucial to...
- Competitive marketing intelligence
The systematic collection and analysis of publicly available information about consumers, competitors, and developments in marketplace.
Retailing refers to all the activities which are involved in selling products or services directly to final consumers for their personal, non business use.