The
Definition Of

Societal marketing

Societal marketing refers to a principle of sustainable marketing that holds a company should make marketing decisions by considering consumers’ wants, the company’s requirements, consumers’ long-run interests, and society’s long-run interests, and society’s long-run interests. Companies should be aware that neglecting consumer and societal long-run interests is a disservice to consumers and society. Alert companies view societal problems as opportunities.

Share it:

More from this Section

  • Competitive marketing strategies
    Competitive marketing strategies- strategies that strongly position the company against competitors and give the company the strongest possible strategic advantage.
  • Customer insights
    Refer the fresh understandings of customers and the marketplace derived from marketing information that becomes the basis for creating customer value and relationships.
  • Packaging
    Packaging involves designing and producing the container or wrapper for a product. Traditionally, the primary function of the package was to hold and protect the product.
  • Market-penetration pricing
    Market-penetration pricing refers to set a low initial price to penetrate the market quickly and deeply – to attract a large number of buyers quickly...
  • Total market demand
    Total market demand refers to the total volume that would be bought by a defined consumer group in a defined geographic area in a defined time period in a defined marketing...
  • Adapted global marketing
    Adapted global marketing refers to an international marketing strategy that adjusts the marketing strategy and mix elements to each international target, bearing more costs...
  • Macroenvironment
    Consists of the larger societal forces that affect the microenvironment - demographic, economic, natural, technologies, political, and cultural forces