Societal marketing refers to a principle of sustainable marketing that holds a company should make marketing decisions by considering consumers’ wants, the company’s requirements, consumers’ long-run interests, and society’s long-run interests, and society’s long-run interests. Companies should be aware that neglecting consumer and societal long-run interests is a disservice to consumers and society. Alert companies view societal problems as opportunities.
More from this Section
- Competitive marketing strategies
Competitive marketing strategies- strategies that strongly position the company against competitors and give the company the strongest possible strategic advantage.
- Customer insights
Refer the fresh understandings of customers and the marketplace derived from marketing information that becomes the basis for creating customer value and relationships.
Packaging involves designing and producing the container or wrapper for a product. Traditionally, the primary function of the package was to hold and protect the product.
- Market-penetration pricing
Market-penetration pricing refers to set a low initial price to penetrate the market quickly and deeply – to attract a large number of buyers quickly...
- Total market demand
Total market demand refers to the total volume that would be bought by a defined consumer group in a defined geographic area in a defined time period in a defined marketing...
- Adapted global marketing
Adapted global marketing refers to an international marketing strategy that adjusts the marketing strategy and mix elements to each international target, bearing more costs...
Consists of the larger societal forces that affect the microenvironment - demographic, economic, natural, technologies, political, and cultural forces