Societal marketing refers to a principle of sustainable marketing that holds a company should make marketing decisions by considering consumers’ wants, the company’s requirements, consumers’ long-run interests, and society’s long-run interests, and society’s long-run interests. Companies should be aware that neglecting consumer and societal long-run interests is a disservice to consumers and society. Alert companies view societal problems as opportunities.
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- Shopper marketing
Shopper marketing– using in store promotions and advertising to extend brand equity to “the last mile” and encourage favorable in-store purchase decisions.
- Dynamic pricing
Dynamic pricing- adjusting prices continually to meet the characteristics and needs of individual customers and situations.
- Exclusive distribution
Exclusive distribution is a strategy in which the producer gives only a limited number of dealers the exclusive right to distribute its products in their territories.
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Refers the brand exchanges created by consumers themselves - both invited and uninvited - by which consumers are playing...
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