Undifferentiated (mass) marketing is a market-coverage strategy in which decides to ignore market segment differences and go after the whole market with one offer. Such a strategy focuses on what is common in the needs of consumers rather than on what is different. The company designs a product and a marketing program that will appeal toe the largest number of buyers.
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Consumerism is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.
- The buying process
The buying process starts when the buyer recognizes a problem or need triggered by internal or external stimuli. With an internal stimulus, one of the ...
- Consumerist movement
Consumerist movement refers to an organized movement of citizens and government to strengthen the rights and powers of buyers in relation to sellers.