The
Definition Of

Undifferentiated (mass) marketing

Undifferentiated (mass) marketing is a market-coverage strategy in which decides to ignore market segment differences and go after the whole market with one offer. Such a strategy focuses on what is common in the needs of consumers rather than on what is different. The company designs a product and a marketing program that will appeal toe the largest number of buyers.

Share it:  Cite

More from this Section

  • Cost-oriented pricing
    Cost-oriented pricing is a pricing method whereby a firm determines a product’s total ...
  • Discount store
    Discount store refers to a retail operation that sells standard merchandise at lower prices ...
  • Shopper marketing
    Shopper marketing– using in store promotions and advertising to extend brand equity ...
  • Marketing metrics
    Marketing metrics is the set of measures that helps firms to quantify, compare, and interpret ...
  • Opinion leader
    A people within a reference group who, because of special skills, knowledge, personality, ...