Undifferentiated (mass) marketing is a market-coverage strategy in which decides to ignore market segment differences and go after the whole market with one offer. Such a strategy focuses on what is common in the needs of consumers rather than on what is different. The company designs a product and a marketing program that will appeal toe the largest number of buyers.
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- Customer relationship management (CRM)
System for managing detailed information about individual customers and carefully managing customer touch points to maximize customer loyalty.
- Partner relationship management
Refers working closely with partners in other company departments and outside the company to jointly bring greater value to customers.
- Decision farming
Decision farming is the manner in which choices are presented to and seen by a decision maker.
Approach is a step of selling process where a salesperson meets the customer for the first time.
- Product review
Product review refers to summarize the main features for all of a company’s products, organized by product line, type of customer, market, and /or order of production introduction.
- Portfolio analysis
Portfolio analysis is the process by which management evaluates the products and businesses that make up the company.
- Relationship marketing
Relationship marketing aims to build mutually satisfying long-term relationships with key constituents— four key constituents for relationship marketing ...