The
Definition Of

Undifferentiated (mass) marketing

Undifferentiated (mass) marketing is a market-coverage strategy in which decides to ignore market segment differences and go after the whole market with one offer. Such a strategy focuses on what is common in the needs of consumers rather than on what is different. The company designs a product and a marketing program that will appeal toe the largest number of buyers.

Share it:

More from this Section

  • Customer relationship management (CRM)
    System for managing detailed information about individual customers and carefully managing customer touch points to maximize customer loyalty.
  • Partner relationship management
    Refers working closely with partners in other company departments and outside the company to jointly bring greater value to customers.
  • Decision farming
    Decision farming is the manner in which choices are presented to and seen by a decision maker.
  • Approach
    Approach is a step of selling process where a salesperson meets the customer for the first time.
  • Product review
    Product review refers to summarize the main features for all of a company’s products, organized by product line, type of customer, market, and /or order of production introduction.
  • Portfolio analysis
    Portfolio analysis is the process by which management evaluates the products and businesses that make up the company.
  • Relationship marketing
    Relationship marketing aims to build mutually satisfying long-term relationships with key constituents— four key constituents for relationship marketing ...