Definition

Undifferentiated (mass) marketing

Undifferentiated (mass) marketing is a market-coverage strategy in which decides to ignore market segment differences and go after the whole market with one offer. Such a strategy focuses on what is common in the needs of consumers rather than on what is different. The company designs a product and a marketing program that will appeal toe the largest number of buyers.

Share it:  Cite

More from this Section

  • Competitive points-of-parity
    Competitive points-of-parity are associations designed to overcome perceived weakness ...
  • Needs
    Human needs are states of felt deprivation. They include basic physical needs for food, ...
  • On-site inspection
    On-site inspection is the buyer’s inspectors examine purchased items throughout the ...
  • Company sales forecast
    The company sales forecast is the expected level of company sales based on a chosen marketing ...
  • Exchange
    Exchange is the act of obtaining a desired object from someone by offering something in ...