Definition Of

Undifferentiated (mass) marketing

Undifferentiated (mass) marketing is a market-coverage strategy in which decides to ignore market segment differences and go after the whole market with one offer. Such a strategy focuses on what is common in the needs of consumers rather than on what is different. The company designs a product and a marketing program that will appeal toe the largest number of buyers.

Share it:  Cite Term

More from this Section

  • Market potential
    Market potential is the limit approached by market demand as industry marketing expenditures approach infinity for a given marketing environment.
  • Bond yield
    Bond yield is the percentage return that the investor will receive.
  • Gross margin percentage
    The gross margin percentage indicates the percentage of net sales remaining after cost of goods sold- calculated by dividing gross margin by net sales that can contribute
  • Referral revenue
    Referral revenue means dollars in sales from customers referred to the firm by current customers.
  • Consumerism
    Consumerism is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.
  • The buying process
    The buying process starts when the buyer recognizes a problem or need triggered by internal or external stimuli. With an internal stimulus, one of the ...
  • Consumerist movement
    Consumerist movement refers to an organized movement of citizens and government to strengthen the rights and powers of buyers in relation to sellers.