Undifferentiated (mass) marketing is a market-coverage strategy in which decides to ignore market segment differences and go after the whole market with one offer. Such a strategy focuses on what is common in the needs of consumers rather than on what is different. The company designs a product and a marketing program that will appeal toe the largest number of buyers.
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Franchise refers to a contractual association between a manufacturer, wholesaler, or service organization (a franchisor) and independent business people (franchisees) who buy...
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Communication adaptation refers to a global communication strategy of fully adapting advertising messages to local markets.
- Product/market expansion grid
A portfolio-planning tool for identifying company growth opportunities through market penetration, market development, product development, or diversification.
- Independent off-price retailer
Independent off-price retailer is an off-price retailer that is either independently owned and run or is a division of a larger retail corporation.
Human wants that are backed by buying power become demands.
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