Definition

Undifferentiated (mass) marketing

Undifferentiated (mass) marketing is a market-coverage strategy in which decides to ignore market segment differences and go after the whole market with one offer. Such a strategy focuses on what is common in the needs of consumers rather than on what is different. The company designs a product and a marketing program that will appeal toe the largest number of buyers.

Share it:  Cite

More from this Section

  • Subculture
    Subculture is a kind of culture where a group of people with shared value systems based ...
  • Market forecast
    Market forecast refers to the market demand corresponding to the level of industry marketing ...
  • Service intangibility
    Service intangibility means that services cannot be seen, tasted, felt, heard, or smelled ...
  • Ethnographic research
    A form of observational research that involves sending trained observers to watch and ...
  • Market logistics
    Market logistics includes planning the infrastructure to meet demand, then implementing ...