Trade sales promotion Activities a firm directs to wholesalers, retailers, or salespeople to encourage them to stock or sell its products; includes point-
Consumer sales promotion Consumer sales promotion means activities-including coupons, rebates, samples, gifts, premiums, trading stamps, contests, and sweepstakes-directed at consumers to encourage them to buy certain
Manufacturer promotions Manufacturer promotions are, for instance in the auto industry, rebates, gifts to motivate test-drives and purchases, and high-value trade-in credit.
Promotional mix Promotional mix is the combination of personal and nonpersonal selling components designed to meet the needs of their firm’s target
Business promotions Business promotions refer to sales promotion tools used to generate business leads, stimulate purchases reward customers, and motivate salespeople.
Trade promotion Trade promotion refers to sales promotion tools used to persuade resellers to carry a brand, give it shelf space, promote it in advertising, and push it to consumers.
Consumer promotions Consumer promotions - sales promotion tools used tools to boost short-term customer buying and involvement or enhance long-term customer relationships.
Sales promotion Sales promotion refers to short-term incentives to encourage the purchase or sale of a product or service. Sales promotion includes discounts, coupons, displays, and demonstrations.
Promotion mix Promotion mix- also called its marketing communications mix- consists of the specific blend of advertising, public relations, personal selling, sales promotion...
Promotional pricing Promotional pricing refers to temporarily pricing products below the list price and sometimes even below cost to increase short-run sales and to create buying excitement and urgency.
Definition