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Definition

Direct marketing

Definition 1.

Direct marketing refers to direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationship. Direct marketing includes catalogs, telephone marketing, kiosks, the Internet, mobile marketing, and more.

Definition 2.

Direct marketing consists of connecting directly with carefully targeted consumers often on a now-to-one, interactive basis. Using detailed databases, companies tailor their marketing offers and communications to the needs of narrowly defined segments or individual buyers.

Beyond brand and relationship building, direct marketers usually seek a direct, immediate, and measurable response.

Definition 3.

Direct marketing is the use of consumer-direct (CD) channels to reach and deliver goods and services to customers without using marketing middlemen.


Direct marketing refers non store retailing activities that use non personal media to introduce products to consumers, who then purchase the products by mail, telephone, or computer.

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