Brand associations
Brand associations consist of all bran-related thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand node.
Category: Marketing & Public Relations
Next: Memory encoding →
More from this Section
- Distribution centers
Distribution centers are designed to move goods rather than just store them. It is a large ... - New task
New task means a business buying situation in which the buyer purchase a product or service ... - Sweepstakes
A sales promotion method in which consumers send in their names to be entered in drawing ... - Market-centered company
Market-centered company is a company that pays balanced attention to both customers and ... - Expected product
Expected product is a set of attributes and conditions buyers normally expect when they ...