The-definition.com

Definition

Observational research

Observational research refers gathering primary data by observing relevant people, actions, and situations.

For example, Family Dollar might evaluate possible new store locations by checking traffic patterns, neighborhood conditions, and the location of competing discount retail stores.

Share it:  Cite

More from this Section

  • Online advertising
    Online advertising– advertising that appears while consumers are browsing the web, including ...
  • Consumer price index
    Consumer price index is a figure that measures changes in purchasing power and the rate ...
  • Economic environment
    The economic environment consists of economic factors that affect consumer purchasing ...
  • Social Media
    Social Media refers to the services and programs that emphasize conversation, group participation, ...
  • Pre approach
    Pre approach is the second step in the sales process where the salesperson researches ...