Descriptive research
Descriptive research is one of three types of marketing research objectives. Others are exploratory research and causal research.
Descriptive research is marketing research to better describe marketing problems, situations, or markets, such as the market potential for a product or the demographics and attitudes of consumers who buy the product.
For example, would a 10 percent decrease in tuition at a private college result in an enrollment increase sufficient to offset the reduced tuition? Managers often start with exploratory research and later follow with descriptive or casual research.
More from this Section
- Perception in Marketing
Perception is the process by which people select, organize, and interpret information ... - Core values
Core values refer to the belief systems that underline consumer attitudes and behavior, ... - Marketing metrics
Marketing metrics is the set of measures that helps firms to quantify, compare, and interpret ... - Websode
Websode is an episode of a TV-like program where the viewer takes amore active role. The ... - Fads
Fads are temporary periods of unusually high sales driven by consumer enthusiasm and immediate ...