Consumer-to-consumer (C-to-C) online marketing refers to online exchanges of goods and information between final consumers.
Much consumer-to-consumer (C-to-C) online marketing and communication occurs on the Web between interested parties over a wide range of products and subjects. In some cases, the Internet provides an excellent means by which consumers can buy or exchange goods or information directly with one another. For example, eBay, Overstock.com Auctions, and other auction sited offer popular market spaces for displaying and selling almost anything, from art and antiques, coins and stamps, and jewelry to computers and consumer electronics.