The-definition.com

Definition

Database marketing

Database marketing is the process of building, maintaining, and using customer databases and other databases (products, suppliers, resellers) to contact, transact, and build customer relationship.


Database marketing is the collecting, analyzing, and disseminating electronic information about customers, prospects, and products in order to increase profits.

Share it:  Cite

More from this Section

  • Web site content
    Web site content is the text, graphics, video, and audio that are displayed on a Web page. ...
  • Product concept
    Product concept is the idea that consumers will favor products that offer the most quality, ...
  • Market deconstruction
    Market deconstruction is the removing distribution channel or other functions from the ...
  • Attention economy
    Attention economy is the idea that there is infinite information but the demand for it ...
  • Contract manufacturing
    Contract manufacturing refers to a joint venture in which a company contracts with manufacturers ...