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Definition

Differentiated marketing

Differentiated marketing (or segmented marketing) is a market-coverage strategy in which a firm decides to target several market segments and designs separate offers for each. Toyota Corporation produces several different brands of cars– form Scion to Toyota to Lexus– each targeting its own segments of car buyers. P&G markets six different laundry detergent brands in the United States, which compete with each other on supermarket shelves.

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