Grand strategy selection matrix is a four-cell guide to strategies based upon whether the business is (1) operating from a position of strength or weakness or (2) relying on its resources versus requiring acquiring resources by merger or acquisition.
Grand strategy selection matrix is a popular tool for developing feasible strategies with the help of the SWOT Analysis, BCG Matrix, IE Matrix, and SPACE Matrix. It is also known as the grand strategy matrix. It is the instrument to create alternative and various strategies for the company. All organizations and divisions can be placed in one of the four strategy quadrants of this grand strategy matrix. This strategy matrix is developed in 2 dimensions: market growth and competitive position. Data required for placing SBUs (Strategic Business Units) in this matrix is got from the portfolio analysis. Grand strategy matrix gives feasible strategies for organizations that are listed in attractiveness’s sequential order in the matrix’s each quadrant.
The grand strategy selection matrix has become a powerful tool in developing alternative strategies for companies. Basically, this strategy matrix is based on 4 crucial elements:
- Rapid Market Growth
- Slow Market Growth
- Strong Competitive Position
- Weak Competitive Position
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