Integrated marketing
Integrated marketing occurs when the marketer devises marketing activities and assembles marketing programs to create, communicate, and deliver value for consumers such that “the whole is greater than the sum of its parts.” Two key themes are that (1) many different marketing activities can create, communicate, and deliver value and (2) marketers should design and implement any one marketing activity with all other activities in mind.
Category: Marketing & Public Relations
Previous: ← Marketing network
Next: Performance Marketing →
More from this Section
- Click and mortar
Click and mortar is the stores with both offline and online selling. ... - GUI
GUI means Graphical user interface. Lets users interact with their computer via icons ... - The product hierarchy
The product hierarchy stretches from basic needs to particular items that satisfy those ... - Market Development
Market development refers to identifying and developing new markets for its current products. ... - Interactive point of sale terminals
Interactive point of sale terminals refers to located on a retailer’s counter, and used ...