The-definition.com

Definition

Marketing channel management

Marketing channel management is a management which calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.

Share it:  Cite

More from this Section

  • Test marketing
    Test marketing is the stage of new-product development at which the product and its proposed ...
  • Product adaptation
    Product adaptation involves changing the product to meet local conditions or wants. For ...
  • Properties
    Properties are intangible rights of ownership to either real property (real state) or ...
  • Primary data
    Primary data is the information gathered for the first time to solve a particular problem. ...
  • Online observation
    Online observation is the monitors people’s behavior by watching them in relevant situations, ...