Marketing channel management
Marketing channel management is a management which calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.
Category: Marketing & Public Relations
Previous: ← Selective distribution
Next: Marketing logistics →
More from this Section
- Enabling technologe
Enabling technology is the electronic marketing products unique to the internet that operate ... - FTC (federal trade commission)
FTC (federal trade commission) is the administrative agency concerned with making laws ... - Service retailer
Service retailer refers to a retailer whose product line is actually a service, including ... - Labeling
Labels range from simple tags attached to products to complex graphics that are part of ... - Selling concept
Selling concept is the idea that consumers will not buy enough of the firm’s products ...