Marketing channel management
Marketing channel management is a management which calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.
Category: Marketing & Public Relations
Previous: ← Selective distribution
Next: Marketing logistics →
More from this Section
- Concept testing
Concept testing refers to testing new-product concepts with a group of target consumers ... - Online observation
Online observation is the monitors people’s behavior by watching them in relevant situations, ... - Cyber squatting
Cyber squatting is a type of trademark violation that involves the registration of domains ... - Reference groups
Reference groups refer to all the groups that have a direct (face-to-face) or indirect ... - Consumer-to-consumer (C-to-C) online marketing
Consumer-to-consumer (C-to-C) online marketing refers to online exchanges of goods and ...