The-definition.com

Definition

Marketing channel management

Marketing channel management is a management which calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.

Share it:  Cite

More from this Section

  • Concept testing
    Concept testing refers to testing new-product concepts with a group of target consumers ...
  • Online observation
    Online observation is the monitors people’s behavior by watching them in relevant situations, ...
  • Cyber squatting
    Cyber squatting is a type of trademark violation that involves the registration of domains ...
  • Reference groups
    Reference groups refer to all the groups that have a direct (face-to-face) or indirect ...
  • Consumer-to-consumer (C-to-C) online marketing
    Consumer-to-consumer (C-to-C) online marketing refers to online exchanges of goods and ...