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Marketing research

Marketing research is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization.

Companies use marketing research in a wide variety of situations. For example, marketing research gives marketers insights into customer motivations, purchase behavior, and satisfaction. It can help them to assess market potential and market share or measure the effectiveness of pricing, product, distribution, and promotion activities.

Marketing research is the collecting and evaluating information to support marketing decision making.

Marketing research refers the systematic gathering, recording, and analyzing of information for guiding marketing decisions.

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