Parent brand
Parent brand is an existing brand that gives birth to a brand extension or sub brand.
Category: Marketing & Public Relations
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- Product Development
Product Development involves the substantial modification of existing products or the ... - Mail-order or Web wholesaler
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Manufacturer promotions are, for instance in the auto industry, rebates, gifts to motivate ... - Sender
Sender is the company, or person representing the company, who presents a message to the ... - Evaluation plan
Evaluation plan is the system whereby the site is continually evaluated after it is created ...