Societal marketing
Societal marketing refers to a principle of sustainable marketing that holds a company should make marketing decisions by considering consumers’ wants, the company’s requirements, consumers’ long-run interests, and society’s long-run interests, and society’s long-run interests. Companies should be aware that neglecting consumer and societal long-run interests is a disservice to consumers and society. Alert companies view societal problems as opportunities.
Category: Marketing & Public Relations
Previous: ← Sense-of-mission marketing
Next: Relevant costs →
More from this Section
- Operating expense percentage
The operating expense percentage indicates the portion of net sales going to operating ... - Point-of-purchase (P-O-P)
Point-of-purchase (P-O-P) refers to the location where a purchase is made, typically thought ... - Distribution centers
Distribution centers are designed to move goods rather than just store them. It is a large ... - Points-of-difference (PODs)
Points-of-difference (PODs) are attributes or benefits that consumers strongly associate ... - Facebook
Facebook is the most popular social networking Website in the world with 500 million active ...