Definition

Survey research

Survey research is the most widely used method for primary data collection. This is the approach best suited for gathering descriptive information.

Survey research is a kind of research for gathering primary data by asking people questions about their knowledge, attitudes, preferences, and buying behavior.

The major advantage of survey research is its flexibility; it can be used to obtain many different kinds of information in many different situations. Surveys addressing almost any marketing question or decision can be conducted by phone or mail, in person, or on the Web.


Survey Research is a Method That Involves Surveying Employees’ Attitudes And providing feedback to the work groups as a basis for problem analysis and action planning.


Survey research is a technique of gathering data from large numbers of people by the use of questionnaires and sampling methods.

Share it:  Cite

More from this Section

  • Buyers
    Buyers are the people in an organization,s buying center who make an actual purchase. ...
  • Supplier search
    Supplier search is a stage of the business buying process in which the buyer tries to ...
  • Marketing environment
    Consists of the actors and forces outside marketing that affect marketing management’s ...
  • Web server
    Web server is a system capable of continuous access to the internet through retrieving ...
  • Competitive points-of-parity
    Competitive points-of-parity are associations designed to overcome perceived weakness ...