Definition Of

Survey research

Survey research is the most widely used method for primary data collection. This is the approach best suited for gathering descriptive information.

Survey research is a kind of research for gathering primary data by asking people questions about their knowledge, attitudes, preferences, and buying behavior.

The major advantage of survey research is its flexibility; it can be used to obtain many different kinds of information in many different situations. Surveys addressing almost any marketing question or decision can be conducted by phone or mail, in person, or on the Web.

Survey Research is a Method That Involves Surveying Employees’ Attitudes And providing feedback to the work groups as a basis for problem analysis and action planning.

Survey research is a technique of gathering data from large numbers of people by the use of questionnaires and sampling methods.

Share it:

More from this Section

  • Follow-up
    Follow-up is a step of selling process where a salesperson follows up after the sale to ensure customer satisfaction and repeat business.
  • Installation
    Installation refers to the work done to make a product operational in its planned location. Ease of installation is a true selling point for buyers of complex ...
  • Caching
    Caching is the phenomenon that occurs when access providers or browsers store or buffer Web page data in a temporary location on their
  • Product specification
    Product specification is the stage of the business buying process in which the buying organization decides on and specifies the best technical product...
  • Causal research
    Causal research is marketing research to test hypotheses about cause-and-effect relationships.
  • Short text messages
    Short text messages - 160 characters of text, using a sore and delivery technology, sent by one user to another over the internet. Usually with a cell phone or PD.A
  • Team-based new-product development
    Team-based new-product development is an approach to developing new products in which company departments work closely together in cross-functional teams...