This concept is the idea that consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort.
The Selling concept only focuses on the fact that consumers are not going to buy a company’s enough products until the company concentrates on selling and promoting its products on a large-scale basis. It is one of the concepts of marketing like the product concept, the production concept, the marketing concept, etc.
The concept is typically practiced with unsought goods-those that buyers do not normally think of buying, such as insurance or blood donations. These industries must be good at tracking down prospects and selling them on a product’s benefits.
Such aggressive selling however carries high risks. It focuses on creating sales transactions rather than on building long-term, profitable customer relationships. The aim often is to sell what the company makes rather than making what the market wants.
Use of the Term in Sentences:
- The selling concept’s main concern is for increasing sales revenue and profits.
- The application of the selling concept is not fruitful in today’s world because it is not concerned about fulfilling the market’s demand.
- Jim is preparing an assignment on the selling concept.
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